Under what name or names must a City Wide franchisee operate and advertise?
City_Wide Franchise · 2025 FDDAnswer from 2025 FDD Document
ng as this Agreement is in force and effect and Franchisee is not in material default under any of its terms, Franchisee will have the exclusive right to operate a Franchised Business in the Designated Territory. Other than in the Designated Territory described in Attachment B, CITY WIDE may itself operate or license to others the right to operate Franchised Businesses utilizing the System and the Marks.
- 1.3 The CITY WIDE System is a comprehensive system for operating businesses under the trade name and service mark "CITY WIDE" and "CITY WIDE FACILITY SOLUTIONS" respectively, which specialize in analyzing client facility maintenance needs and matching independent contractors with those clients to meet their needs. Independent contractors identified by CITY WIDE franchisees are experts in the fields of over twenty-five (25) maintenance services and operate under the trade name and service mark "CITY WIDE" and "CITY WIDE FACILITY SOLUTIONS." Any service outside of facility maintenance to be offered by Franchisee as a franchisee of CITY WIDE shall be subject to a separate agreement. The CITY WIDE System is the essence and foundation of this Agreement. Franchisee's strict adherence to the CITY WIDE standards and policies providing for the uniform operation of all CITY WIDE Franchised Businesses, including standards for quality, service and operational integrity, is essential and mandatory. Franchisee's obligations as a Franchisee include, but are not limited to, the use of only
prescribed equipment, layouts, and designs; strict adherence to the use of the proprietary information and Operating Manual; and selling of only designated service and product lines.
Source: Item 22 — CONTRACTS (FDD page 65)
What This Means (2025 FDD)
According to the 2025 City Wide Franchise Disclosure Document, franchisees must operate their business under the trade name and service mark "CITY WIDE" and "CITY WIDE FACILITY SOLUTIONS." These names are central to the City Wide system, which specializes in matching independent contractors with clients for facility maintenance needs. Independent contractors also operate under these trade names.
City Wide mandates strict adherence to its standards and policies to ensure uniform operation across all franchised businesses. This includes using prescribed equipment, layouts, and designs, following the proprietary information in the Operating Manual, and selling only designated services and product lines. Franchisees are required to use only business stationery, business cards, marketing materials, advertising materials, printed materials, and forms that meet City Wide's standards and are supplied by approved vendors.
Franchisees must also notify the public that they are independently owned and operating as a franchisee of City Wide, identifying their location as specified in the Operating Manual. All advertising and promotional materials must be submitted to City Wide for approval before use, with a minimum of seven business days provided for review. Failure to receive a response within this timeframe results in automatic disapproval. Franchisees must also include the appropriate registration marks (®), or the designations TM or SM, when using City Wide's marks or commercial symbols in advertising or promotion.