What was the total amount City Wide spent on advertising and marketing in 2022?
City_Wide Franchise · 2025 FDDAnswer from 2025 FDD Document
| 10,452,951 | 17,969,298 | | Total stockholders' equity | 13,664,325 | 11,046,257 | 18,569,257 | | Total liabilities and stockholders' equity | $ 39,487,375 | $ 33,801,707 | $ 35,090,119 |
City Wide Franchise Company, Inc. & Subsidiaries Consolidated Statements of Income and Comprehensive Income Years Ended December 31, 2024, 2023, and 2022
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Revenues | |||
| Royalties | $ 29,465,788 | $ 24,303,311 | $ 20,595,555 |
| Franchise fees | 545,350 | 825,418 | 620,722 |
| Other franchise goods and services | 14,130,864 | 11,947,867 | 8,773,822 |
| Total revenues | 44,142,002 | 37,076,596 | 29,990,099 |
| Expenses | |||
| Advertising and marketing | 1,111,167 | 986,941 | 754,532 |
| Cost of service and supplies | 3,445,053 | 3,578,645 | 2,378,710 |
| Depreciation | 999,912 | 1,063,068 | 1,095,919 |
| Dues and subscriptions | 308,813 | 281,306 | 261,741 |
| Facilities | 330,973 | 313,881 | 302,197 |
| Franchise meetings and awards | 1,035,761 | 677,098 | 607,632 |
| Miscellaneous | 1,049,080 | 502,862 | 326,209 |
| Office supplies | 40,824 | 46,077 | 50,386 |
| Professional fees and services | 1,665,759 | 1,674,776 | 1,695,367 |
| Salaries and benefits | 13,682,507 | 11,875,148 | 10,021,695 |
| Taxes and licenses | 123,714 | 110,935 | 89,265 |
| Training | 16,411 | 13,436 | 20,588 |
| Travel and meals | 425,749 | 422,308 | 436,364 |
| Loss on abandonment of software subscription | 1,454,554 | - | - |
| Total expenses | 25,690,277 | 21,546,481 | 18,040,605 |
| Operating Income | 18,451,725 | 15,530,115 | 11,949,494 |
| Other Income (Expense) | |||
| Management fee | (900,000) | (2,507,195) | (1,380,004) |
| Interest income | 751,239 | 767,173 | 195,476 |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 65)
What This Means (2025 FDD)
According to City Wide's 2025 Franchise Disclosure Document, the company spent $754,532 on advertising and marketing in 2022. This figure reflects the brand's investment in promoting the franchise system and supporting its franchisees through various marketing initiatives. Franchisees should consider this amount in relation to their own local marketing efforts and the overall brand strategy. Understanding the franchisor's commitment to advertising and marketing can help franchisees assess the potential for brand recognition and customer acquisition in their respective territories. This information is crucial for prospective franchisees to evaluate the level of support they can expect from City Wide in terms of marketing and advertising. It also provides a benchmark for assessing the effectiveness of the company's marketing strategies and their impact on revenue generation.