What are the specific obligations of a City Wide franchisee related to participating in the franchisor's advertising and marketing programs (Item 11) as outlined in the franchisee's obligations (Item 9)?

g staff, NBD operations and accounting and customer appreciation. None of these funds were spent to solicit new franchise sales.

CITY WIDE has the right to require cooperatives to be formed, dissolved or merged. For example, CITY WIDE may designate a local or regional advertising coverage area in which your Franchised Business and at least one other Franchised Business is located for purposes of developing a cooperative local or regional advertising or promotional program. You will contribute your share to such cooperative advertising and promotional program agreed upon by 50% or more of the Franchised Businesses within the designated dominant market area ("DMA") as defined by Nielsen Media Research, a company of the Dun & Bradstreet Corporation, or comparable industry designation. The cost of the program will be allocated among each CITY WIDE Franchised Business in such area and each franchisee's share will be in proportion to its Gross Sales during the preceding twelve-month period, or portion of that period. Such payments will be in addition to and exclusive of any other sums you are required to spend on advertising.

Currently, however, CITY WIDE has no franchisee cooperatives, but does have one franchisorowned outlet. CITY WIDE owned outlets do not have controlling voting power on fees imposed by any franchisee cooperatives formed in the future.

Through funding from the Marketing Fund, CITY WIDE establishes on your behalf directory listings on relevant outlets (e.g., Yelp, Bing Yellow Pages, Better Business Bureau) within your Designated Territory. You are required to notify CITY WIDE if your physical address changes so these listings can be updated; you are responsible for the cost to make changes to already established listings. You can claim the listings established on your behalf. You may also conduct local advertising in form, content, and in media approved by CITY WIDE and to make every reasonable effort to promote and increase the demand for the products and services of your own Franchised Business and of other franchisees under the System and agree to conduct your local advertising in conformity with the requirements set forth periodically in the Operating Manual.

CITY WIDE will establish a Google My Business ("GMB") account for each new franchise location. For the protection of its franchise locations, CITY WIDE shall be the designated Owner of all CITY WIDE GMB accounts, both established and new. Each franchisee should have Manager access to their respective GMB account; other Managers can be added at the franchisee's request. Manager access allows the same capabilities within the GMB account as Owner (including editing the listing and managing reviews), with the exception of the ability to delete the listing and add/remove users.

You will not advertise or use in advertising or any other form of promotion the Marks or commercial symbols of CITY WIDE without appropriate registration marks or the designations TM or SM where applicable. You will conform all advertising or promotional uses of the Marks to the guidelines set forth in the Operating Manual and other documentation provided by CITY WIDE.

Under the Franchise Agreement, you must obtain CITY WIDE's prior written consent before you establish a presence on or market your Franchised Business using the Internet. CITY WIDE retains the sole and absolute right to market on the Internet, including the use of social media websites (including but not limited to Facebook, LinkedIn, X and YouTube), communication devices (including but not limited to mobile phones), domain names, uniform resource locators, linking, search engines (and search engine optimization techniques), banner ads, meta-tags, marketing, auction sites, e-commerce and co-branding arrangements. You may be requested to provide content for CITY WIDE's Internet marketing and you must follow CITY WIDE's Internet usage rules, policies, and requirements as contained in the Operating Manual. CITY WIDE retains the sole and absolute right to use the Marks on the Internet, including on websites, as domain names, directory addresses, search terms and meta-tags, and in connection with linking, marketing, co-branding and other arrangements. You must also use and participate in any Intranet system or other related technology hosting system that CITY WIDE establishes. (See Section 10.7 of the Franchise Agreement)

You will participate actively with the Franchise Advisory Council ("FAC") and participate in all FAC programs approved by CITY WIDE. The purposes of the FAC include, but are not limited to, exchanging ideas and problem-solving methods, advising CITY WIDE on expenditures for marketing and advertising development, providing back-up support and staffing for lobbying and community influence, and coordinating System franchisee efforts.