What does the City Wide social media management service include?
City_Wide Franchise · 2025 FDDAnswer from 2025 FDD Document
obtain CITY WIDE's prior written consent before you establish a presence on or market your Franchised Business using the Internet. CITY WIDE retains the sole and absolute right to market on the Internet, including the use of social media websites (including but not limited to Facebook, LinkedIn, X and YouTube), communication devices (including but not limited to mobile phones), domain names, uniform resource locators, linking, search engines (and search engine optimization techniques), banner ads, meta-tags, marketing, auction sites, e-commerce and co-branding arrangements. You may be requested to provide content for CITY WIDE's Internet marketing and you must follow CITY WIDE's Internet usage rules, policies, and requirements as contained in the Operating Manual. CITY WIDE retains the sole and absolute right to use the Marks on the Internet, including on websites, as domain names, directory addresses, search terms and meta-tags, and in connection with linking, marketing, co-branding and other arrangements. You must also use and participate in any Intranet system or other related technology hosting system that CITY WIDE establishes. (See Section 10.7 of the Franchise Agreement)
You will participate actively with the Franchise Advisory Council ("FAC") and participate in all FAC programs approved by CITY WIDE.
Source: Item 22 — CONTRACTS (FDD page 65)
What This Means (2025 FDD)
According to the 2025 City Wide Franchise Disclosure Document, City Wide retains the sole and absolute right to market on the Internet, including the use of social media websites such as Facebook, LinkedIn, and X (formerly Twitter), and YouTube. City Wide also has the right to use communication devices, domain names, uniform resource locators, linking, search engines (and search engine optimization techniques), banner ads, metatags, marketing, auction sites, e-commerce, and co-branding arrangements.
Prospective franchisees should note that while City Wide controls the overall internet marketing strategy, franchisees may be asked to provide content for City Wide's internet marketing and must adhere to City Wide's internet usage rules, policies, and requirements. City Wide also retains the right to use its Marks on the Internet, including on websites, as domain names, directory addresses, search terms, and meta-tags, and in connection with linking, marketing, co-branding, and other arrangements.
Furthermore, franchisees are required to participate in any Intranet system or other related technology hosting system that City Wide establishes. This indicates that franchisees will need to actively engage with City Wide's online platforms and marketing strategies, even though the franchisor maintains ultimate control over these aspects of the business. Before franchisees establish a presence on the internet or market their franchise using the internet or develop their own website, they must obtain prior written consent from City Wide.