What is the purpose of the directory listing that City Wide establishes for the franchisee?
City_Wide Franchise · 2025 FDDAnswer from 2025 FDD Document
- 10.4 Through funding from the Marketing Fund to be paid pursuant to Section 3.7.2(a) above, CITY WIDE establishes on Franchisee's behalf a directory listing on relevant outlets (e.g., Yelp, Bing Yellow Pages, Better Business Bureau) within the Designated Territory to promote and increase the demand for the products and services of the Franchised Business and of other franchisees under the System, and agree to conduct Franchisee's local advertising in conformity with the requirements set forth from time to time in the Operating Manual.
Franchisee agrees to notify CITY WIDE if Franchisee's physical address changes so these listings can be updated.
Franchisee is responsible for the cost to amend to already established listings.
Source: Item 22 — CONTRACTS (FDD page 65)
What This Means (2025 FDD)
According to City Wide's 2025 Franchise Disclosure Document, City Wide establishes a directory listing on behalf of the franchisee on relevant online outlets to promote the products and services of the franchised business. These outlets include Yelp, Bing Yellow Pages, and the Better Business Bureau. The purpose of these listings is to increase demand for the franchisee's services within their designated territory, as well as for other franchisees operating under the City Wide system.
It is the franchisee's responsibility to notify City Wide if their physical address changes so that these listings can be updated accordingly. The franchisee is responsible for covering the costs associated with amending any already established listings.
This directory listing is funded through the Marketing Fund, which franchisees contribute to as outlined in the FDD. City Wide also agrees to conduct the franchisee's local advertising in accordance with the requirements set forth in the Operating Manual. This coordinated approach to marketing and advertising aims to create a consistent brand image and maximize the reach of marketing efforts for all City Wide franchisees.