How much did City Wide spend on advertising and marketing in 2023?
City_Wide Franchise · 2025 FDDAnswer from 2025 FDD Document
| 10,452,951 | 17,969,298 | | Total stockholders' equity | 13,664,325 | 11,046,257 | 18,569,257 | | Total liabilities and stockholders' equity | $ 39,487,375 | $ 33,801,707 | $ 35,090,119 |
City Wide Franchise Company, Inc. & Subsidiaries Consolidated Statements of Income and Comprehensive Income Years Ended December 31, 2024, 2023, and 2022
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Revenues | |||
| Royalties | $ 29,465,788 | $ 24,303,311 | $ 20,595,555 |
| Franchise fees | 545,350 | 825,418 | 620,722 |
| Other franchise goods and services | 14,130,864 | 11,947,867 | 8,773,822 |
| Total revenues | 44,142,002 | 37,076,596 | 29,990,099 |
| Expenses | |||
| Advertising and marketing | 1,111,167 | 986,941 | 754,532 |
| Cost of service and supplies | 3,445,053 | 3,578,645 | 2,378,710 |
| Depreciation | 999,912 | 1,063,068 | 1,095,919 |
| Dues and subscriptions | 308,813 | 281,306 | 261,741 |
| Facilities | 330,973 | 313,881 | 302,197 |
| Franchise meetings and awards | 1,035,761 | 677,098 | 607,632 |
| Miscellaneous | 1,049,080 | 502,862 | 326,209 |
| Office supplies | 40,824 | 46,077 | 50,386 |
| Professional fees and services | 1,665,759 | 1,674,776 | 1,695,367 |
| Salaries and benefits | 13,682,507 | 11,875,148 | 10,021,695 |
| Taxes and licenses | 123,714 | 110,935 | 89,265 |
| Training | 16,411 | 13,436 | 20,588 |
| Travel and meals | 425,749 | 422,308 | 436,364 |
| Loss on abandonment of software subscription | 1,454,554 | - | - |
| Total expenses | 25,690,277 | 21,546,481 | 18,040,605 |
| Operating Income | 18,451,725 | 15,530,115 | 11,949,494 |
| Other Income (Expense) | |||
| Management fee | (900,000) | (2,507,195) | (1,380,004) |
| Interest income | 751,239 | 767,173 | 195,476 |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 65)
What This Means (2025 FDD)
According to City Wide's 2025 Franchise Disclosure Document, the company spent $986,941 on advertising and marketing in 2023. This figure is part of the total expenses reported in the consolidated statements of income and comprehensive income.
For a prospective franchisee, this indicates the level of investment City Wide makes in promoting its brand and services. It is important to note that City Wide also collects marketing fees from franchisees, a fixed percentage of gross sales, which are used for marketing and advertising efforts. These fees are recorded as other services revenue to the extent that expenses have been incurred.
The FDD also mentions that amounts due from franchisees for marketing funds at December 31, 2023, was approximately $0, while amounts accrued to be spent for marketing funds at the same date was approximately $228,000. This suggests that City Wide may have had a surplus of marketing funds collected from franchisees that were yet to be spent at the end of 2023. Franchisees should inquire about the specific allocation of these marketing funds and how they benefit individual franchise locations.
Reviewing City Wide's financial statements provides valuable insight into the company's financial health and its commitment to marketing and advertising. Prospective franchisees should analyze these figures in conjunction with other financial data to assess the overall investment and potential return on investment of a City Wide franchise.