How much does City Wide charge franchisees for local marketing materials?
City_Wide Franchise · 2025 FDDAnswer from 2025 FDD Document
From time to time CITY WIDE will provide you with local marketing materials, including without limitation, merchandising materials, sales aids, special promotions, and similar marketing materials, at a price equal to their cost, including allocable overhead, to CITY WIDE plus 10%.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 29–36)
What This Means (2025 FDD)
According to City Wide's 2025 Franchise Disclosure Document, when City Wide provides local marketing materials to franchisees, such as merchandising materials, sales aids, special promotions, and similar items, the cost is equal to City Wide's cost, including allocable overhead, plus 10%.
This means that franchisees will need to budget for these marketing expenses, and the final cost will depend on the specific materials chosen and City Wide's internal costs. The 10% markup could cover City Wide's handling and administrative expenses related to providing these materials.
Franchisees also have the option to create their own marketing materials, but these must be approved by City Wide in advance, including approval to use City Wide's trademarks. This ensures that all marketing efforts align with the brand's standards and image. Franchisees should factor in the time and potential costs associated with seeking and obtaining City Wide's approval for any independently produced marketing collateral.