How long does City Wide have to approve or disapprove a franchisee's advertising materials?
City_Wide Franchise · 2025 FDDAnswer from 2025 FDD Document
CITY WIDE provides pre-approved marketing collateral for your usage. If you chose to produce additional materials for your use, at your own cost, you must consult with CITY WIDE and CITY WIDE must approve the advertising or collateral materials in advance which includes obtaining approval from CITY WIDE to utilize the marks before you produce or distribute anything. CITY WIDE will review and approve or disapprove all promotional and advertising materials prior to franchisee's use and within three business days of CITY WIDE's receipt of such materials. If CITY WIDE does not respond to your request within that time, your proposed materials will be deemed disapproved.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 29–36)
What This Means (2025 FDD)
According to City Wide's 2025 Franchise Disclosure Document, if a franchisee chooses to produce additional advertising materials at their own cost, they must first consult with City Wide and obtain approval before producing or distributing anything. City Wide will review and either approve or disapprove all promotional and advertising materials within three business days of receiving them.
This means that a City Wide franchisee needs to plan ahead and submit any self-created advertising materials to City Wide well in advance of when they intend to use them. If City Wide does not respond to the franchisee's request within three business days, the proposed materials will be considered disapproved.
This requirement ensures that all advertising and promotional efforts align with City Wide's brand standards and marketing strategies. While it might add an extra step to the advertising process, it helps maintain consistency and quality across all City Wide franchise locations. Franchisees should factor this review period into their marketing timelines to avoid delays.