What is City Wide's liability to the franchisee if City Wide modifies or discontinues any of the City Wide Marks?

According to City Wide's 2025 Franchise Disclosure Document, City Wide assumes no liability or obligation to the franchisee if it becomes advisable to modify or discontinue the use of any of its marks. City Wide has the sole and absolute right to make these changes. The franchisee is obligated to comply with City Wide's directions regarding these changes within a reasonable time after receiving notice.

This means that a City Wide franchisee must be prepared to adapt to changes in the brand's trademarks, service marks, or other commercial symbols. These changes could be due to legal challenges, market shifts, or the franchisor's strategic decisions. The franchisee bears the responsibility of implementing these changes at their own expense, without any recourse for potential losses or disruptions to their business.

This lack of liability for City Wide is a significant point for potential franchisees to consider. While brand updates can sometimes be beneficial, they can also be costly and time-consuming. Franchisees should inquire about the history of brand changes within the City Wide system and the potential for future modifications to better understand the risks involved. It is also important to assess the potential costs associated with rebranding, such as new signage, marketing materials, and uniforms, and factor these into their financial projections.