Is a City Wide franchisee required to have promotional and advertising materials reviewed by City Wide before use?
City_Wide Franchise · 2025 FDDAnswer from 2025 FDD Document
on (SEO), and search engine marketing (SEM) to drive awareness and leads. The coverage of advertising is regional and national. CITY WIDE provides pre-approved marketing collateral for your usage. If you chose to produce additional materials for your use, at your own cost, you must consult with CITY WIDE and CITY WIDE must approve the advertising or collateral materials in advance which includes obtaining approval from CITY WIDE to utilize the marks before you produce or distribute anything. CITY WIDE will review and approve or disapprove all promotional and advertising materials prior to franchisee's use and within three business days of CITY WIDE's receipt of such materials. If CITY WIDE does not respond to your request within that time, your proposed materials will be deemed disapproved. From time to time CITY WIDE will provide you with local marketing materials, including without limitation, merchandising materials, sales aids, special promotions, and similar marketing materials, at a price equal to their cost, including allocable overhead, to CITY WIDE plus 10%.
The Marketing Fund ("Fund") is used to fund research and development, placement of media, creation of national and international marketing and advertising materials, promotion and marketing of the franchise system, and development of the National Business Development Program and is funded by the franchisees.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 29–36)
What This Means (2025 FDD)
According to City Wide's 2025 Franchise Disclosure Document, franchisees must have all promotional and advertising materials reviewed and approved by City Wide before use. City Wide also provides pre-approved marketing collateral for franchisee usage. If a franchisee chooses to produce additional materials at their own cost, they must consult with City Wide and receive approval, including approval to use City Wide's marks, before producing or distributing anything.
City Wide will review and either approve or disapprove the materials within three business days of receiving them. If City Wide fails to respond within this timeframe, the materials are considered disapproved. This requirement ensures that all advertising and promotional efforts align with City Wide's brand standards and marketing strategies.
City Wide also provides local marketing materials, such as merchandising materials, sales aids, special promotions, and similar items, at a cost equal to City Wide's cost plus 10% to the franchisee. This support helps franchisees with their local marketing efforts while maintaining brand consistency. Franchisees must also conform to the advertising guidelines set forth in the Operating Manual and other documentation provided by City Wide.