Where can a City Wide franchisee find guidelines for using the Marks in advertising?
City_Wide Franchise · 2025 FDDAnswer from 2025 FDD Document
5.11 Franchisee's use of the Marks in any advertising or in any form of promotion will conform to the guidelines as attached as Attachment D, and as Attachment D is from time to time modified in the Operating Manual.
10.6 Franchisee shall not advertise or use in advertising or any other form of promotion, the Marks or commercial symbols of CITY WIDE without the appropriate ® registration mark or the designations TM or SM where applicable.
Franchisee will conform all advertising or promotional uses of the Marks to the guidelines set forth in Attachment C to this Agreement, and as that Attachment C is from time to time modified in the Operating Manual.
ATTACHMENT D TO THE FRANCHISE AGREEMENT MARK USE GUIDELINES
MARK USE GUIDELINES
Proper use of a mark involves some basic rules which center around ensuring that the mark is recognized by the public as an indication of single source and is distinguished from the mere name of a product or service. Although these rules will vary for several types of marks and use situations, the recommended guidelines are presented below. CITY WIDE may modify such guidelines and impose additional restrictions with respect to such Marks at its sole and absolute right.
Use the mark only as a proper adjective followed by a noun, and not as a possessive, a description (noun), a plural or a verb. Make sure that the symbol "TM" (designating trademark used to indicate source of products) or "SM" (designating service mark used to indicate source of services), or ® designating use of a federally registered Mark, as appropriate, prominently appears at least once in close association with the mark.
Make the mark stand out from the rest of the text (bolder type, ALL CAPS, italics, underline, etc.)
Avoid variations in spelling or display. By way of example, the following is proper:
CITY WIDE or CITY WIDE FACILITY SOLUTIONS
The following is not proper:
Take Franchisee's family to CITY WIDE, or CITY WIDE FACILITY SOLUTIONS. (noun, no special typography, no service mark indication)
There are numerous CITY WIDES or CITY WIDE FACILITY SOLUTIONS around the country. (noun, plural, no special typography, variation, no service mark symbol)
CITY WIDE's services (possessive, variation, no service mark symbol)
Source: Item 22 — CONTRACTS (FDD page 65)
What This Means (2025 FDD)
According to the 2025 City Wide FDD, guidelines for using the Marks in advertising can be found in Attachment D to the Franchise Agreement, and as modified in the Operating Manual. Additionally, franchisees must adhere to the guidelines set forth in Attachment C to the agreement, as updated in the Operating Manual. These attachments provide specific instructions on the proper use of City Wide's trademarks and service marks.
Attachment D outlines basic rules to ensure the public recognizes the mark as an indication of a single source, distinguishing it from a mere product or service name. These guidelines may be modified by City Wide. The guidelines recommend using the mark as a proper adjective followed by a noun, not as a possessive, description, plural, or verb. It also specifies that the trademark (TM), service mark (SM), or registered mark (®) symbol should appear prominently with the mark. The mark should stand out using bold type, ALL CAPS, italics, or underlining, and variations in spelling or display should be avoided.
Attachment C, referenced in section 10.6, further details how franchisees should use the Marks in advertising and promotion. Franchisees must also obtain City Wide's prior written consent before establishing an internet presence or marketing their franchise online. This includes developing and utilizing their own website. City Wide retains the sole right to market on the Internet, including social media websites.