What is the deadline for City Wide to review and approve or disapprove promotional and advertising materials submitted by a franchisee?
City_Wide Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.16 Promotions. Franchisee will use only business stationery, business cards, marketing materials, advertising materials, printed materials, and forms which have been supplied by a supplier designated or approved by CITY WIDE pursuant to Section 7.9 of this Agreement and which meet all standards of quality and other specifications of CITY WIDE. Franchisee will not employ any person to act as a representative of Franchisee in connection with the local promotion of the Franchised Business in any public media without the prior written approval of CITY WIDE. Franchisee will submit to CITY WIDE in a timely manner, all promotional and advertising materials to be used by Franchisee, which must be approved by CITY WIDE before their use. Such submission will give CITY WIDE a minimum of seven (7) business days to review and approve such material. If CITY WIDE does not respond to Franchisee's request within that time, Franchisee's proposed materials will be deemed disapproved.
Source: Item 22 — CONTRACTS (FDD page 65)
What This Means (2025 FDD)
According to City Wide's 2025 Franchise Disclosure Document, City Wide has a deadline of seven days to review and approve or disapprove a franchisee's promotional and advertising materials. Specifically, the franchisee must submit all promotional and advertising materials to City Wide in a timely manner, and City Wide is then given a minimum of seven business days to review and approve the submitted materials.
If City Wide fails to respond to the franchisee's request within the seven-day timeframe, the proposed materials will be considered disapproved. This implies that a franchisee cannot proceed with using the materials if they do not receive explicit approval within this period or if they receive an explicit disapproval.
This requirement ensures that all marketing and advertising efforts by franchisees align with City Wide's brand standards and marketing strategies. It also places a responsibility on City Wide to provide timely feedback to franchisees, allowing them to execute their local marketing plans effectively. Franchisees should factor this review period into their marketing timelines to avoid delays.