Is City Wide allowed to operate websites using the City Wide marks?
City_Wide Franchise · 2025 FDDAnswer from 2025 FDD Document
- 10.7 Franchisee must obtain CITY WIDE's prior written consent before Franchisee establishes a presence on, or markets, Franchisee's Franchised Business using the Internet or develops and utilizes Franchisee's own website.
CITY WIDE retains the sole and absolute right to market on the Internet, including the use of social media websites (including but not limited to Facebook, LinkedIn, X, and
Source: Item 22 — CONTRACTS (FDD page 65)
What This Means (2025 FDD)
According to City Wide's 2025 Franchise Disclosure Document, City Wide retains the sole and absolute right to market on the Internet, including the use of social media websites. However, franchisees must obtain City Wide's prior written consent before establishing a presence on the internet, marketing their franchise using the internet, or developing their own website.
This means that while City Wide maintains control over the brand's online presence, franchisees are not entirely restricted from online marketing. A franchisee must seek approval before engaging in any online activities, ensuring that their efforts align with City Wide's overall marketing strategy and brand standards. This protects the uniformity and integrity of the City Wide brand across all digital platforms.
This requirement is fairly standard in franchising, as franchisors typically want to maintain control over their brand's image and messaging. By requiring prior consent, City Wide can ensure that all online marketing efforts by franchisees are consistent with the brand's overall strategy and comply with any guidelines or standards set forth in the franchise agreement or operating manual. Prospective franchisees should discuss with City Wide the specific requirements and guidelines for online marketing and website development to fully understand the process and expectations.