Who administers the City Wide Marketing Fund?

The Marketing Fund ("Fund") is used to fund research and development, placement of media, creation of national and international marketing and advertising materials, promotion and marketing of the franchise system, and development of the National Business Development Program and is funded by the franchisees. The Fund is currently 1% of your total gross sales, or as set forth in the Operating Manual. The business which is operated by CITY WIDE does not contribute to the Fund on the same basis as the franchisees. The Fund is administered by CITY WIDE accounting and marketing personnel. An annual audited financial statement of the Fund is available to any franchisee upon request. CITY WIDE is not required to spend any amount on advertising in the designated territory where the franchise is located. No advertising expenditures from the Fund will be devoted principally to the sale of new franchises. Any amounts remaining in the Fund at the end of the Fund fiscal year will be carried over to the next succeeding year. The accounting/financial statements for the Fund will be made available every year to you, upon your request by telephone or written correspondence. During CITY WIDE's last fiscal year which ended on December 31, 2024, CITY WIDE spent 71.5% of the Fund on the National Business Development Program; 26.9% on general marketing activities and 1.6% on local sales consulting and coaching. The entire amount was spent on other purposes such as sales staff expense, sales activities, digital marketing, marketing staff, NBD operations and accounting and customer appreciation. None of these funds were spent to solicit new franchise sales.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 29–36)