What was the total amount spent by City Publications on advertising and promotion in 2024?
City_Publications Franchise · 2025 FDDAnswer from 2025 FDD Document
shares issued and outstanding | 1,000 | 1,000 | | | Additional paid-in capital | 17,000 | 17,000 | | | Retained earnings | 1,902,107 | 1,745,483 | | | Due from affiliates | (1,994,105) | (1,849,093) | | | TOTAL SHAREHOLDERS' (DEFICIT) | (73,998) | (85,610) | | | TOTAL LIABILITIES AND SHAREHOLDERS' (DEFICIT) | $ 486,618 | $ 55,916 | |
The accompanying notes are an integral part of these financial statements.
CITY PUBLICATIONS FRANCHISE GROUP, INC. CONSOLIDATED STATEMENTS OF OPERATIONS
| FOR THE YEARS ENDED DECEMBER 31, | ||||
|---|---|---|---|---|
| 2024 | 2023 | 2022 | ||
| REVENUES | ||||
| Franchise fees | $ 624,453 | $ 305,073 | $ 226,598 | |
| Royalty fees | 165,720 | 236,040 | 239,415 | |
| Other revenues | 322,271 | 445,561 | 448,915 | |
| Management fees | 300,827 | 285,828 | 225,539 | |
| TOTAL REVENUES | 1,413,271 | 1,272,502 | 1,140,467 | |
| OPERATING EXPENSES | ||||
| Compensation and related costs | 561,870 | 555,064 | 505,806 | |
| General and administrative | 274,238 | 328,368 | 457,315 | |
| Franchise relat |
Source: Item 23 — RECEIPT (FDD pages 39–129)
What This Means (2025 FDD)
According to City Publications' 2025 Franchise Disclosure Document, the company spent $29,375 on advertising and promotion during the year 2024. This figure is part of the operating expenses detailed in the financial statements. For a prospective franchisee, this indicates the level of investment City Publications makes in marketing and promotional activities at the corporate level.
It's important to note that this amount reflects only the expenses incurred directly by City Publications and does not include any advertising or promotional spending that individual franchisees may undertake. Franchisees may have the option to participate in cooperative advertising efforts with other franchisees within their area, but these would be separate from the franchisor's expenditure. Additionally, City Publications maintains an internet website and may request franchisees to contribute content for internet marketing purposes.
The amount spent on advertising and promotion can be compared to previous years to identify trends in City Publications' marketing strategy. In 2023, the company spent $32,623, and in 2022, the spending was $15,369. This data can help potential franchisees understand the consistency and scale of City Publications' investment in advertising and promotion over time.
Prospective franchisees should inquire about the specific marketing strategies and advertising channels utilized by City Publications to understand how these expenses translate into brand awareness and customer acquisition. Understanding the allocation of these funds and the effectiveness of different advertising initiatives can help franchisees assess the value of the franchisor's marketing support.