What is the purpose of City Publications inserting additional cards into a franchisee's card deck?
City_Publications Franchise · 2025 FDDAnswer from 2025 FDD Document
ation of the Franchised Business. It is agreed that any emails received by Franchisor on Franchisor's website or in response to emails sent out by Franchisor, whether to potential customers or otherwise, shall be the exclusive property of Franchisor.
D. Franchisor Product Development
Franchisor may elect to insert up to four additional cards in a particular card deck printed for the Franchisee. Each card will be reimbursed to the Franchisee at the rate of $600 per card, to cover printing and other costs. This process exists to assist in developing and improving the overall Franchise system. In addition, Franchisor may insert preprinted cards into decks of the Franchisee at no charge to the Franchisor.
Source: Item 23 — RECEIPT (FDD pages 39–129)
What This Means (2025 FDD)
According to City Publications' 2025 Franchise Disclosure Document, City Publications may insert up to four additional cards into a franchisee's card deck. The franchisee will be reimbursed $600 per card to cover printing and other costs associated with these additional cards.
The primary reason for City Publications to insert these additional cards is to aid in the development and improvement of the overall franchise system. This suggests that City Publications uses these insertions as a way to test new advertising strategies, gather data on customer response, or introduce new products or services to the market. By doing so, City Publications aims to refine its business model and enhance the effectiveness of its franchisees' advertising efforts.
In addition to the paid insertions, City Publications may also insert preprinted cards into the franchisee's decks at no charge to City Publications. City Publications also reserves the right to print www.citypubcontest.com, enter to win on every cover card of every deck published by the franchisee. This allows City Publications to promote its own brand or initiatives without incurring additional costs. These insertions and rights are designed to support the growth and evolution of the City Publications franchise system.