What is the geographic scope of direct mail advertising permitted for a City Publications franchisee?
City_Publications Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee is required to confine its distribution of Card Packs to Franchisee's Exclusive Territory.
Franchisee may solicit for Card Pack advertisements outside of the Exclusive Territory so long as such advertisements are to be directed to consumers residing or situated within the Exclusive Territory. All activity to solicit advertising from individual business owners or other business entities having operations or sites in multiple franchise territories shall be reserved for Franchisor.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 26)
What This Means (2025 FDD)
According to City Publications's 2025 Franchise Disclosure Document, a franchisee is required to confine its distribution of Card Packs to their Exclusive Territory. The Exclusive Territory granted to the franchisee will consist of approximately 100,000 homes of an appropriate market value and will be defined by zip codes. The demographics will be based upon the most recent available U.S. Census data at the time the Exclusive Territory is designated.
However, a City Publications franchisee may solicit for Card Pack advertisements outside of their Exclusive Territory as long as such advertisements are directed to consumers residing or situated within the franchisee's Exclusive Territory. All activity to solicit advertising from individual business owners or other business entities having operations or sites in multiple franchise territories is reserved for the franchisor, City Publications Franchise Group, Inc.
In summary, City Publications franchisees are restricted in their direct mail advertising to their assigned territory of approximately 100,000 homes, but they can solicit advertisements from businesses outside their territory if the advertisements are targeted at residents within their territory. The franchisor retains the right to solicit advertising from businesses with multiple locations across different franchise territories.