What is the approximate population size of a City Publications Exclusive Territory?
City_Publications Franchise · 2025 FDDAnswer from 2025 FDD Document
When you sign the Franchise Agreement, and in consideration of the royalties you will pay to us throughout the term of the Franchise Agreement, we will grant you an area known as a Exclusive Territory within which we will neither, except as described below, operate nor grant rights to others to operate a substantially similar business specializing in direct mail advertising services. Your Exclusive Territory will include a population of approximately 100,000 homes of an appropriate market value and will be defined by zip codes and described in Exhibit A to the Franchise Agreement. In determining population, we use the most recent available data as published by the U.S. Bureau of Census. (Section 3.B)
Source: Item 12 — TERRITORY (FDD page 24)
What This Means (2025 FDD)
According to City Publications' 2025 Franchise Disclosure Document, an Exclusive Territory consists of approximately 100,000 homes of an appropriate market value. The territory is defined using zip codes, and demographic data is based on the most recent U.S. Census data available when the territory is designated.
This means that when a franchisee signs the Franchise Agreement and pays royalties, City Publications grants them an Exclusive Territory. Within this territory, City Publications will not operate or grant rights to others to operate a similar business specializing in direct mail advertising services. However, City Publications retains the right to operate or license businesses under different systems and marks outside the Exclusive Territory.
Prospective franchisees should understand that while they have exclusive rights to the City Publications system within their territory, City Publications can still engage in other business activities or offer different services through alternative channels, even within the franchisee's territory. The franchisee's focus must remain on direct mail advertising services, and they should be aware of the potential for competition from City Publications' other ventures.