What specific items are included in the Circle K Proprietary Marks as defined in the agreement?
Circle_K Franchise · 2025 FDDAnswer from 2025 FDD Document
or resolved to TMC's satisfaction, prior to the end of the Term of this Agreement, and have been timely paid throughout the Term of this Agreement.
- (F) Licensee agrees to execute TMC's then-current form of Branding Agreement for the Renewal Term and other related agreements, if applicable, which may contain terms and conditions substantially different from those set forth in this Agreement.
- (G) Licensee renews its Franchise Agreement for the Premises.
| 2. | No Further | Renewal. Sections | 3.2 | (Conditions to Renew), | 3.3 | (Renewal |
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4. TMC Signs and Branding.
- (a) TMC hereby grants Licensee the non-exclusive right to use the CIRCLE K® trademarks, service marks, trade names, brand names, trade dress, logos, color patterns, color schemes, design schemes, insignia, images and/or other brand identifications identified on Exhibit A to this Agreement (the "Proprietary Marks") at the Premises and solely in connection with the advertising, marketing, and resale of motor fuel products including, without l
Source: Item 23 — RECEIPTS (FDD pages 100–359)
What This Means (2025 FDD)
According to Circle K's 2025 Franchise Disclosure Document, the Proprietary Marks that the licensee has the right to use include the CIRCLE K® trademarks, service marks, trade names, brand names, trade dress, logos, color patterns, color schemes, design schemes, insignia, images and/or other brand identifications identified on Exhibit A of the Circle K Branding Agreement. These marks are to be used at the premises and solely in connection with the advertising, marketing, and resale of motor fuel products that meet Circle K's standards.
Circle K retains the right to modify or change these Proprietary Marks during the term or any renewal term of the agreement. The licensee must comply with any such changes. In the event of any substitution, change, or modification, all references to the Proprietary Marks will be deemed to refer to the substituted, changed, or modified trademarks, service marks, trade names, brand names, trade dress, logos, color patterns, color schemes, design schemes, insignia, image standards and/or other brand identifications.
Prospective franchisees should carefully review Exhibit A of the Circle K Branding Agreement to fully understand the scope of the Proprietary Marks they are licensed to use. They should also be aware that Circle K can change these marks, requiring the franchisee to adapt their branding and marketing materials accordingly. Licensees are required to purchase all items containing the Proprietary Marks, including all signage, from TMC's approved suppliers.