What is the registration number for the word mark "Circle" used by Circle K?
Circle_K Franchise · 2025 FDDAnswer from 2025 FDD Document
| The Mark | Description of the Mark | Registration Date | Registration Number |
|---|---|---|---|
| Circle | Word mark | March 24, 1981 | 1,149, 199 |
Source: Item 23 — RECEIPTS (FDD pages 100–359)
What This Means (2025 FDD)
According to Circle K's 2025 Franchise Disclosure Document, the word mark "Circle" has a registration number of 1,149,199. The registration date for this mark is March 24, 1981. This indicates that Circle K has legally protected its use of the word "Circle" as a trademark for its brand since that date.
For a prospective franchisee, this information is relevant because it highlights the importance of adhering to Circle K's branding guidelines. Franchisees are expected to use Circle K's trademarks, including the word "Circle", in accordance with the standards set by the company. This ensures brand consistency and protects Circle K's legal rights to its trademarks.
The FDD also lists other registered marks related to the Circle K brand, such as various Circle K designs and the "K" mark. These marks have different registration dates and numbers, reflecting the evolution and expansion of Circle K's branding over time. Franchisees must be aware of all the proprietary marks and use them correctly in their business operations.
It is important for franchisees to understand that they are granted a non-exclusive right to use Circle K's trademarks and that Circle K retains the right to modify these marks. Franchisees are also typically required to purchase items bearing these marks from approved suppliers to maintain quality and consistency. Failure to comply with Circle K's branding standards can result in a breach of the franchise agreement.