What is the registration number for the Circle K Design mark registered on August 5, 2003?
Circle_K Franchise · 2025 FDDAnswer from 2025 FDD Document
| The Mark | Description of the Mark | Registration Date | Registration Number |
|---|---|---|---|
| Circle | Word mark | March 24, 1981 | 1,149, 199 |
| K | |||
| Circle K Design | August 5, 2003 | 2746574 | |
| Circle K Design | May 2, 2017 | 5196054 | |
| K & Design | May 2, 2017 | 5196055 | |
| Circle K & Design | February 13, 2018 | 5399871 |
Source: Item 23 — RECEIPTS (FDD pages 100–359)
What This Means (2025 FDD)
According to Circle K's 2025 Franchise Disclosure Document, the registration number for the Circle K Design mark, registered on August 5, 2003, is 2746574. Circle K also has another Circle K Design mark registered on May 2, 2017, with the registration number 5196054. These marks are important as they represent the brand's visual identity and are legally protected.
Circle K's protection of its trademarks through registration highlights the importance of brand consistency and recognition. Franchisees are required to adhere to Circle K's branding standards, as outlined in the CIRCLE K Image Guide, to maintain uniformity across all locations. This includes using approved suppliers for all items containing the Proprietary Marks, such as signage.
The franchisor also retains the right to modify these Proprietary Marks during the term of the agreement, and franchisees must comply with any such changes. This ensures that the brand remains current and consistent, but it may also require franchisees to invest in updates to their signage and branding elements to reflect these changes.