What name must a franchisee use to operate the Circle K store?

According to the 2025 Circle K Franchise Disclosure Document, a franchisee must operate the store under the name "Circle K", which is designated as the "Franchised Name." The franchisee is prohibited from changing this name or using any other names or marks without obtaining prior written approval from Circle K. This requirement ensures brand consistency and uniformity across all franchised locations.

This stipulation is a standard practice in franchising, where maintaining a consistent brand image is crucial for customer recognition and trust. By mandating the use of the "Circle K" name, the franchisor ensures that all locations operate under a unified brand identity. This benefits both the franchisor and the franchisee by leveraging the established brand recognition and goodwill associated with the Circle K name.

The franchisee's ability to use any other names or marks is strictly controlled, requiring written approval from Circle K. This provision protects the franchisor's brand and prevents franchisees from diluting the brand's identity or potentially confusing customers with unauthorized branding. Franchisees should be aware that any deviation from this requirement could result in a breach of the franchise agreement.

Overall, this requirement is a typical element of franchise agreements, designed to protect the brand and ensure a consistent customer experience across all locations. Prospective Circle K franchisees should understand the importance of adhering to these branding guidelines and the potential consequences of non-compliance.