How many days does Circle K have to approve or disapprove advertising copy submitted by a franchisee?
Circle_K Franchise · 2025 FDDAnswer from 2025 FDD Document
All advertising, regardless of the form of media used for advertising, including electronic media, social media, press releases, and the internet, done by Franchisee will be subject to Franchisor's prior written approval with respect to form and content, to be obtained in the following manner: copy of the proposed advertising or press release (specifying the anticipated publication date and the medium) will be submitted to Franchisor at least thirty (30) days prior to the anticipated publication date.
Franchisor will have thirty (30) days after receiving such copy to approve or disapprove it.
A disapproved copy may be re-submitted with corrections, and Franchisor will have ten (10) additional business days to approve or
Source: Item 22 — CONTRACTS (FDD page 100)
What This Means (2025 FDD)
According to Circle K's 2025 Franchise Disclosure Document, Circle K requires franchisees to submit advertising copy for approval at least 30 days before the anticipated publication date. Circle K then has 30 days to either approve or disapprove the submitted copy.
If Circle K disapproves the advertising copy, the franchisee can resubmit a corrected version. In this case, Circle K has an additional 10 business days to approve or disapprove the resubmitted copy.
It's important to note that if Circle K fails to respond within the initial 30-day period or the subsequent 10-business-day period for resubmitted copy, the advertising is considered approved. However, even if Circle K initially approves advertising, it reserves the right to disapprove the same or similar copy later. Franchisees should be aware that using unauthorized advertising can be a material breach of the franchise agreement, potentially leading to termination.