What document outlines Circle K's branding, image, and appearance standards?
Circle_K Franchise · 2025 FDDAnswer from 2025 FDD Document
- (b) Licensee shall, at Licensee's sole expense, comply, and cause the Premises to comply, in full, with TMC's branding, image, and appearance standards, policies, and guidelines set forth in the CIRCLE K Image Guide which TMC may modify from time to time (the "CIRCLE K Image Guide").
Licensee acknowledges, warrants and represents that it has received a copy of the CIRCLE K Image Guide and Licensee understands and agrees that Licensee's failure to comply, in full, with standards, policies, and guidelines set forth in the CIRCLE K Image Guide will cause irreparable harm to TMC, and any such failure shall be a material breach of this Agreement.
Licensee acknowledges and agrees that it is required to purchase all items containing the Proprietary Marks, including all signage, from TMC's approved suppliers.
TMC will provide Licensee with a list of approved suppliers, which list TMC may modify from time to time.
Source: Item 23 — RECEIPTS (FDD pages 100–359)
What This Means (2025 FDD)
According to Circle K's 2025 Franchise Disclosure Document, the CIRCLE K Image Guide outlines the brand's image and appearance standards. Franchisees must comply with the standards, policies, and guidelines set forth in this guide, and failure to do so constitutes a material breach of the franchise agreement. Franchisees acknowledge that they have received a copy of the CIRCLE K Image Guide.
Circle K has the right to modify the CIRCLE K Image Guide from time to time, and franchisees must comply with these modifications. Franchisees are responsible for ensuring their premises comply with Circle K's branding, image, and appearance standards at their own expense.
Franchisees are required to purchase all items containing Circle K's proprietary marks, including signage, from Circle K's approved suppliers. Circle K will provide franchisees with a list of approved suppliers, which Circle K may modify from time to time. This ensures brand consistency across all Circle K locations.