Does the definition of "Marks" for Circle K include social media indicators and handles?

According to Circle K's 2025 Franchise Disclosure Document, the definition of "Marks" includes social media indicators and handles. Specifically, the franchise agreement defines "Marks" to include the name "Circle K," trademarks, trade names, service marks, copyrights, building designs, slogans, logos, social media indicators, social media handles, and commercial symbols. This definition extends to all goodwill associated with these items, as identified in the Business Systems Manuals or otherwise communicated by Circle K in writing.

For a prospective franchisee, this means that the rights granted to use Circle K's brand extend to its presence and identity on social media platforms. Franchisees must adhere to Circle K's guidelines and standards when using social media to represent their stores. This ensures brand consistency and protects the reputation and goodwill associated with the Circle K brand across all platforms.

The inclusion of social media indicators and handles in the definition of "Marks" highlights the importance of online presence and brand management in today's business environment. Circle K franchisees must understand that their use of social media to promote their stores is subject to the franchisor's control and guidelines. Failure to comply with these guidelines could result in a breach of the franchise agreement and potential legal consequences.

It is important for prospective franchisees to review the Business Systems Manuals and any written communications from Circle K to fully understand the scope of the "Marks" and the permitted uses of social media indicators and handles. This will help ensure compliance with the franchise agreement and protect the franchisee's investment in the Circle K brand.