What customer service standards apply to the Circle K Purchaser's conduct under the agreement?
Circle_K Franchise · 2025 FDDAnswer from 2025 FDD Document
- (d) While Purchaser uses the Proprietary Marks hereunder, Seller's customer service standards as set forth in the Franchise Agreement shall apply to Purchaser's conduct under this Agreement.
Purchaser shall participate in Seller's image evaluation programs, "mystery" or shop audit programs, or any similar programs, conducted or sponsored by Seller.
Purchaser shall promptly take corrective action as required by Seller to bring the Premises into compliance with the Seller's brand standards set forth in the Franchise Agreement.
Purchaser understands and agrees that Purchaser's failure to comply with any such program shall be a material breach of this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 100–359)
What This Means (2025 FDD)
According to Circle K's 2025 Franchise Disclosure Document, the customer service standards that Circle K's Seller has set forth in the Franchise Agreement apply to the Purchaser's conduct under the agreement while the Purchaser uses the Proprietary Marks.
Circle K requires the Purchaser to participate in image evaluation programs, mystery shopper programs, shop audit programs, or any similar programs that Circle K conducts or sponsors. The Purchaser must promptly take corrective action if required by Circle K to bring the premises into compliance with Circle K's brand standards as outlined in the Franchise Agreement.
Failure to comply with these programs constitutes a material breach of the agreement. This means that maintaining Circle K's customer service standards and participating in their evaluation programs are critical aspects of adhering to the franchise agreement.