Under what conditions can Cinnabon require a franchisee to comply with the Grand Opening Obligation more than once?

According to the 2025 Cinnabon Franchise Disclosure Document, a franchisee may be required to fulfill the Grand Opening Obligation more than once if they relocate their franchised business. The Grand Opening Obligation involves spending a specified amount on advertising to promote the opening of the Cinnabon franchise, within a period that starts 90 days before the opening date and ends 90 days after it. This obligation is separate from the ongoing advertising contributions and any local advertising requirements.

Cinnabon has the discretion to either require the franchisee to manage the grand opening advertising themselves or to pay the Grand Opening Obligation to Cinnabon or its Ad Fund, which will then handle the advertising plan. If the franchisee is responsible for the advertising, they must get written approval from Cinnabon for their advertising plan at least 30 days before the campaign's start date and use only approved advertising content.

If a franchisee fails to meet the advertising expenditure requirements, Cinnabon has the right to either demand that the remaining amount be spent on local marketing advertising, in addition to the Local Marketing Obligation, or to spend up to the Grand Opening Obligation amount on promoting the franchise opening themselves, with the franchisee required to reimburse these expenses. This ensures that Cinnabon maintains control over the brand's image and marketing efforts, even if a franchisee struggles to meet their initial obligations.