Under what circumstances might Cinnabon require a franchisee to comply with the Grand Opening Obligation more than once?

According to Cinnabon's 2025 Franchise Disclosure Document, a franchisee may be required to fulfill the Grand Opening Obligation more than once if they relocate their franchised business. The Grand Opening Obligation involves spending a specified amount on advertising to promote the opening of the Cinnabon franchise, within a period that starts 90 days before the opening date and ends 90 days after. This obligation is separate from the ongoing advertising contributions and any local advertising requirements.

Cinnabon has the discretion to either have the franchisee manage the grand opening advertising or to handle it themselves, with the franchisee either providing a plan for approval or adhering to a plan designated by Cinnabon. Cinnabon also retains the right to request documentation proving the franchisee's compliance with the Grand Opening Obligation.

If a franchisee fails to meet the advertising expenditure requirements, Cinnabon can either direct the franchisee to spend the remaining amount on local marketing, in addition to their Local Marketing Obligation, or Cinnabon can spend up to the amount of the Grand Opening Obligation themselves to promote the opening, with the franchisee required to reimburse them for these expenses. Therefore, relocation is one specific instance where Cinnabon franchisees should anticipate additional grand opening expenses.