Does Cinnabon state that all of its principal trademarks and service marks have been renewed at the proper time?
Cinnabon Franchise · 2025 FDDAnswer from 2025 FDD Document
The following is a description of the principal trademarks and service marks that we will license to you. All of the marks listed below are owned by us, have been registered on the Principal Register of the U.S. Patent and Trademark Office ("USPTO"), and have been renewed at the proper time.
Source: Item 13 — Trademarks (FDD pages 87–89)
What This Means (2025 FDD)
According to Cinnabon's 2025 Franchise Disclosure Document, the company states that all of its principal trademarks and service marks that they license to franchisees have been registered with the U.S. Patent and Trademark Office and have been renewed at the proper time.
This statement assures prospective Cinnabon franchisees that the brand's key trademarks are legally protected and actively maintained. Trademark protection is crucial for brand recognition and preventing others from using similar marks, which could dilute the brand's value.
However, it is important to note that Cinnabon also indicates that they may add or delete Proprietary Marks on a continuing basis, and franchisees must comply with the proper use and marking of these marks as indicated in the manuals. Franchisees must adhere to Cinnabon's standards and instructions when using the Proprietary Marks and cannot use any similar marks without express written authorization. This includes restrictions on using the marks in business names, domain names, or social media accounts. Franchisees are also responsible for notifying Cinnabon of any potential infringement claims and cooperating with the company in defending the marks.