Since when has Urvi Patel been the Chief Brand Officer for Cinnabon?
Cinnabon Franchise · 2025 FDDAnswer from 2025 FDD Document
Urvi Patel: Chief Brand Officer for Cinnabon and Senior Vice President, Brands for GoTo Foods
Urvi has been our and CLLC's Chief Brand Officer since January 2025. Since January 2025, Urvi has also served as the Senior Vice President, Brands for GoTo Foods. From June 2023 to December 2024 Urvi was the Senior Vice President, Customer Experience and Engagement for GoTo Foods. From December 2019 to May 2023, she was the Vice President, Strategy & Insights for GoTo Foods. Urvi serves in her present capacities in Atlanta, Georgia.
Source: Item 2 — Business Experience (FDD pages 25–27)
What This Means (2025 FDD)
According to Cinnabon's 2025 Franchise Disclosure Document, Urvi Patel has held the position of Chief Brand Officer for Cinnabon since January 2025. In addition to this role, she also serves as the Senior Vice President, Brands for GoTo Foods, also since January 2025.
Prior to her current positions, from June 2023 to December 2024, Urvi Patel was the Senior Vice President, Customer Experience and Engagement for GoTo Foods. Before that, she held the position of Vice President, Strategy & Insights for GoTo Foods from December 2019 to May 2023.
Urvi Patel serves in her present capacities in Atlanta, Georgia. This information is relevant for prospective franchisees as it provides insight into the leadership and experience within the Cinnabon franchise system, specifically highlighting the background and tenure of a key executive responsible for brand management.