Does Cinnabon reserve the right to modify the 'Marks' from time to time?

According to the 2025 Cinnabon Franchise Disclosure Document, Cinnabon and its affiliates retain the right to modify the 'Marks' periodically. This includes the addition of new trade names, service marks, and trademarks, all of which will be included under the umbrella term 'Marks.'

For a prospective franchisee, this means that the branding and trademarks they initially invest in may evolve over time. Cinnabon has the authority to introduce new marks that franchisees will be expected to use. This could involve changes to signage, marketing materials, and other branded items, potentially incurring additional costs for the franchisee to update their business to align with the new standards.

While Cinnabon reserves this right, franchisees are obligated to use only the designated Marks in their franchised business and must comply with the written rules prescribed by Cinnabon. Franchisees cannot use any mark or similar designations as part of their business name, with modifying words, or in any unauthorized manner without express written authorization. This ensures brand consistency and protects Cinnabon's intellectual property, but it also means franchisees must stay updated with any changes and adhere to the franchisor's guidelines.