For what purposes is a Cinnabon franchisee allowed to use Customer Information?
Cinnabon Franchise · 2025 FDDAnswer from 2025 FDD Document
- C. Use of Customer Information. You must only use Customer Information to market Approved Products to customers in accordance with the policies that we may establish periodically and applicable Laws. You may not sell, transfer, or use Customer Information for any purpose other than marketing Approved Products and the Franchised Business. We and our affiliates may use Customer Information in any manner or for any purpose. You must secure from your customers, prospective customers, vendors, and others all consents and authorizations, and provide them all disclosures, that applicable Law requires to transmit Customer Information to us and our affiliates, and for us and our affiliates to use that Customer Information, in the manner that this Agreement contemplates.
Source: Item 23 — Receipts (FDD pages 114–399)
What This Means (2025 FDD)
According to Cinnabon's 2025 Franchise Disclosure Document, a franchisee's use of customer information is explicitly restricted. Customer Information includes names, contact information, financial information, purchasing history, market research data, and other personal information relating to customers and prospective customers of the franchised business.
A Cinnabon franchisee is only allowed to use Customer Information to market Approved Products to customers, and this must be done in accordance with Cinnabon's established policies and all applicable laws. This means the franchisee cannot deviate from the marketing strategies and legal requirements set by Cinnabon.
The franchisee is expressly prohibited from selling, transferring, or using Customer Information for any purpose other than marketing Approved Products and the Franchised Business. Cinnabon and its affiliates, however, retain the right to use Customer Information in any manner or for any purpose. This creates a situation where Cinnabon has much broader latitude in using customer data than its franchisees.
The franchisee is responsible for securing all necessary consents and authorizations from customers, prospective customers, vendors, and others, as required by law, to transmit Customer Information to Cinnabon and its affiliates. They must also ensure that all required disclosures are provided to these individuals, allowing Cinnabon and its affiliates to use the Customer Information as intended within the agreement.