For what purpose can a Cinnabon franchisee use Customer Information?

According to the 2025 Cinnabon Franchise Disclosure Document, a franchisee can only use customer information to market approved products to customers, following the policies established by Cinnabon and in accordance with applicable laws. The FDD defines "Customer Information" as names, contact information, financial information, purchasing history, market research data, and other personal information of or relating to the customers and prospective customers of the Franchised Business.

This means a Cinnabon franchisee is restricted from selling, transferring, or using customer information for any purpose other than marketing approved products and the franchised business itself. Cinnabon and its affiliates, however, have broader rights, as they can use customer information in any manner or for any purpose.

This policy highlights the importance of data privacy and the control Cinnabon maintains over customer data within its franchise system. Franchisees must also secure all necessary consents and authorizations from customers, prospective customers, vendors, and others, ensuring they are informed about the transmission of their data to Cinnabon and its affiliates and how it will be used.

For a prospective franchisee, this means understanding and adhering to Cinnabon's data usage policies is crucial. Failure to comply could result in a breach of the franchise agreement. It is also important to recognize that Cinnabon retains significant control over customer data, which could impact a franchisee's marketing strategies and customer relationship management.