What provision should a Cinnabon franchisee include in their lease regarding product sampling?

According to Cinnabon's 2025 Franchise Disclosure Document, a prospective franchisee should ensure their lease includes a provision that allows them to offer or distribute product samples outside or over the counter of the Franchised Business, as applicable. This is listed as a preferred lease term that Cinnabon encourages franchisees to secure.

Including this provision in the lease is important because it gives the franchisee the right to attract customers by offering samples. Sampling can be a very effective marketing strategy, especially for a product like Cinnabon, where the aroma and taste are key selling points. Without this provision, the landlord could potentially restrict or prohibit sampling activities, which could negatively impact the franchisee's ability to draw in customers and increase sales.

It's important to note that while Cinnabon encourages this provision, it's not always guaranteed. The franchisee must use commercially reasonable efforts to include it in the lease, and Cinnabon may agree otherwise in writing. This means that the franchisee should actively negotiate for this provision during lease negotiations and be prepared to explain its importance to the landlord. Securing this right can provide a significant advantage in attracting customers and building a successful Cinnabon business.