What is the principal place of business for Cinnabon and the other franchisors in the GoTo Foods Portfolio?
Cinnabon Franchise · 2025 FDDAnswer from 2025 FDD Document
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GoTo Foods
GoTo Foods is the indirect parent company to seven franchisors, including: us, Carvel Franchisor SPV LLC ("Carvel"), Auntie Anne's Franchisor SPV LLC ("Auntie Anne's"), Schlotzsky's Franchisor SPV LLC ("Schlotzsky's"), Moe's Franchisor SPV LLC ("Moe's"), Jamba Juice Franchisor SPV LLC ("Jamba"), and McAlister's Franchisor SPV LLC ("McAlister's") (collectively, the "GoTo Foods Portfolio"). Prior to April 2017, the franchisors of these franchise systems (other than Jamba, which was not affiliated with GoTo Foods at the time) were CLLC, Carvel Corporation (now known as Carvel LLC), Auntie Anne's LLC, Schlotzsky's Franchise LLC, Moe's Franchisor LLC, and McAlister's Corporation (now known as McAlister's LLC) (collectively, the "Former GoTo Franchisors"). Prior to October 2018, the franchisor of the Jamba system was Jamba Juice Company (now known as Jamba Juice LLC) ("JJ"). All seven franchisors in the GoTo Foods Portfolio have a principal place of business at 5620 Glenridge Drive NE, Atlanta, GA 30342 and have not offered franchises in any other line of business.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–25)
What This Means (2025 FDD)
According to the 2025 Cinnabon Franchise Disclosure Document, Cinnabon, along with the other franchisors in the GoTo Foods Portfolio, has its principal place of business at 5620 Glenridge Drive NE, Atlanta, GA 30342. The GoTo Foods Portfolio includes Carvel, Auntie Anne's, Schlotzsky's, Moe's, Jamba, and McAlister's.
This means that all major franchising decisions and support for these brands are likely managed from this single location. For a prospective Cinnabon franchisee, this could indicate a centralized approach to franchise management and support. It may also streamline communication and ensure consistency across the different brands within the GoTo Foods Portfolio.
The fact that all these brands share a principal place of business suggests potential synergies and shared resources among them. However, franchisees should still evaluate each brand individually based on its specific market, brand recognition, and support structure. Understanding how resources and support are allocated across the portfolio is an important consideration for any potential franchisee.