When was Inspire Brands, the parent company of Cinnabon's affiliates, launched?
Cinnabon Franchise · 2025 FDDAnswer from 2025 FDD Document
Inspire Brands, Inc. ("Inspire Brands") is a global multi-brand restaurant company, launched in February 2018 upon completion of the merger of the Arby's and Buffalo Wild Wings
brands. Inspire Brands is a parent company to six franchisors offering and selling franchises in the United States, including: Arby's Franchisor, LLC ("Arby's"), Baskin-Robbins Franchising LLC ("Baskin-Robbins"), Buffalo Wild Wings International, Inc. ("Buffalo Wild Wings"), Dunkin' Donuts Franchising LLC ("Dunkin'"), Jimmy John's Franchisor SPV, LLC ("Jimmy John's"), and Sonic Franchising LLC ("Sonic"). Inspire Brands is also a parent company to the following franchisors offering and selling franchises internationally: Inspire International, Inc. ("Inspire International"), DB Canadian Franchising ULC ("DB Canada"), DDBR International LLC ("DB China"), DD Brasil Franchising Ltda. ("DB Brasil"), DB Mexican Franchising LLC ("DB Mexico"), and BR UK Franchising LLC ("BR UK"). All of Inspire Brands' franchisors have a principal place of business at Three Glenlake Parkway NE, Atlanta, Georgia 30328 and, other than as described below for Arby's, have not offered franchises in any other line of business.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–25)
What This Means (2025 FDD)
According to the 2025 Cinnabon FDD, Inspire Brands, Inc. was launched in February 2018. This occurred after the merger of the Arby's and Buffalo Wild Wings brands. Inspire Brands is the parent company to several franchisors, including Arby's Franchisor, LLC, Baskin-Robbins Franchising LLC, Buffalo Wild Wings International, Inc., Dunkin' Donuts Franchising LLC, Jimmy John's Franchisor SPV, LLC, and Sonic Franchising LLC.
Inspire Brands also acts as a parent company to franchisors operating internationally, such as Inspire International, Inc., DB Canadian Franchising ULC, DDBR International LLC, DD Brasil Franchising Ltda., DB Mexican Franchising LLC, and BR UK Franchising LLC. All of these franchisors under Inspire Brands share a principal place of business in Atlanta, Georgia.
For a potential Cinnabon franchisee, this information highlights the corporate structure behind the Cinnabon brand. Knowing that Inspire Brands is a large multi-brand company could provide reassurance regarding the stability and resources available to Cinnabon. However, it's also important to note that none of these affiliated programs directly operate a Cinnabon franchise, meaning that the franchisee will primarily interact with Cinnabon's specific management and support teams.