Is a Cinnabon franchisee required to participate in test marketing, and if so, what are the obligations?
Cinnabon Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.6 Test Marketing. We may from time to time conduct test marketing to determine consumer trends and the salability of new food or non-food products and services. You will participate in any test marketing we require by providing us with timely reports and other relevant information as we may request. In connection with test marketing, you will purchase for the Franchised Business the reasonable quantity of test products we specify and will use your best efforts to promote and sell test products.
Source: Item 23 — Receipts (FDD pages 114–399)
What This Means (2025 FDD)
According to the 2025 Cinnabon Franchise Disclosure Document, franchisees are required to participate in test marketing. Cinnabon may conduct test marketing from time to time to determine consumer trends and the salability of new food or non-food products and services.
As part of this requirement, franchisees must provide timely reports and other relevant information as requested by Cinnabon. Additionally, franchisees are obligated to purchase a reasonable quantity of test products for their Franchised Business as specified by Cinnabon.
Furthermore, franchisees are expected to use their best efforts to promote and sell these test products. This participation ensures that Cinnabon can effectively gather data and assess the viability of new offerings within its franchise system.