Is a Cinnabon franchisee allowed to sell Customer Information?
Cinnabon Franchise · 2025 FDDAnswer from 2025 FDD Document
- C. Use of Customer Information. You must only use Customer Information to market Approved Products to customers in accordance with the policies that we may establish periodically and applicable Laws. You may not sell, transfer, or use Customer Information for any purpose other than marketing Approved Products and the Franchised Business. We and our affiliates may use Customer Information in any manner or for any purpose. You must secure from your customers, prospective customers, vendors, and others all consents and authorizations, and provide them all disclosures, that applicable Law requires to transmit Customer Information to us and our affiliates, and for us and our affiliates to use that Customer Information, in the manner that this Agreement contemplates.
Source: Item 23 — Receipts (FDD pages 114–399)
What This Means (2025 FDD)
According to Cinnabon's 2025 Franchise Disclosure Document, franchisees are specifically restricted from selling customer information. The FDD defines "Customer Information" as encompassing names, contact information, financial details, purchasing history, market research data, and other personal information related to both current and prospective customers of the Cinnabon franchise.
Cinnabon franchisees are only permitted to utilize this Customer Information for the purpose of marketing Approved Products, and they must adhere to the policies established by Cinnabon, as well as all applicable laws. The franchisor, Cinnabon, and its affiliates, however, retain the right to use Customer Information in any manner and for any purpose they deem appropriate.
This restriction ensures that Cinnabon maintains control over customer data and its usage, which is a common practice in franchising to protect brand reputation and customer relationships. Franchisees must also obtain all necessary consents and authorizations from customers and vendors to transmit Customer Information to Cinnabon and its affiliates, ensuring compliance with privacy laws.