What are some examples of information that Cinnabon considers to be 'Trade Secrets'?

According to Cinnabon's 2025 Franchise Disclosure Document, Trade Secrets are defined as information that has economic value because it is not generally known or easily discovered by others who could profit from its use. The FDD specifies several examples of information that Cinnabon considers to be trade secrets. These trade secrets are conclusively presumed to be trade secrets whether or not Cinnabon designates them as such.

Specifically, Cinnabon considers the composition of its Proprietary Goods to be trade secrets. This likely refers to the ingredients, formulas, and methods used to create Cinnabon's signature products. The Recipes used by Cinnabon are also considered trade secrets, which would include the specific instructions and techniques for preparing menu items.

In addition to product-related information, Cinnabon also considers its advertising, marketing, and public relations strategies to be trade secrets. This encompasses the plans and methods Cinnabon uses to promote its brand and attract customers. Furthermore, Cinnabon's marketing analyses are also classified as trade secrets, which likely includes data and insights related to market trends, customer preferences, and the effectiveness of marketing campaigns. Franchisees are required to protect these trade secrets and can only use them in accordance with the franchise agreement.