How does Cinnabon define 'Streetside Locations' versus 'Other Locations' for franchise locations?

According to Cinnabon's 2025 Franchise Disclosure Document, the classification of a location as either a 'Streetside Location' or an 'Other Location' is based on its physical setting. This distinction is important because it affects the advertising contribution franchisees are required to pay.

Specifically, Cinnabon defines 'Streetside Locations' as those that are freestanding, inline, or endcap locations situated on city streets or within shopping centers. These shopping centers include power centers, lifestyle centers, and strip centers. However, 'Streetside Locations' explicitly exclude locations within enclosed or open-air malls, as well as outlet malls and centers.

In contrast, Cinnabon defines 'Other Locations' as encompassing all locations that do not meet the criteria for 'Streetside Locations.' This includes locations within enclosed or open-air malls, outlet malls and centers, non-traditional locations, and ghost or delivery kitchens. The distinction between these two location types is crucial for franchisees as it determines the percentage of net sales contributed towards advertising, with 'Streetside Locations' currently having a different rate than 'Other Locations' for certain co-branded bakeries.