What does Cinnabon consider to be 'Customer Information'?
Cinnabon Franchise · 2025 FDDAnswer from 2025 FDD Document
A. Protection of Customer Information. You must comply with our Standards, other directions from us, and all applicable Laws regarding the organizational, physical, administrative and technical measures and security procedures to safeguard the confidentiality, integrity, and security of Customer Information on your Computer System or otherwise in your possession or control and, in any event, employ reasonable means to safeguard the confidentiality, integrity, and security of Customer Information. "Customer Information" means names, contact information, financial information, purchasing history, market research data, and other personal information of or relating to the customers and prospective customers of the Franchised Business.
- B. Access to Customer Information. All Customer Information that you or your thirdparty vendors collect from customers and potential customers in connection with your Franchised Business must be furnished to us at any time that we request it. In addition, we and our affiliates, through the Computer System or otherwise, have the right to independently access the Customer Information.
- C. Use of Customer Information. You must only use Customer Information to market Approved Products to customers in accordance with the policies that we may establish periodically and applicable Laws. You may not sell, transfer, or use Customer Information for any purpose other than marketing Approved Products and the Franchised Business. We and our affiliates may use Customer Information in any manner or for any purpose. You must secure from your customers, prospective customers, vendors, and others all consents and authorizations, and provide them all disclosures, that applicable Law requires to transmit Customer Information to us and our affiliates, and for us and our affiliates to use that Customer Information, in the manner that this Agreement contemplates.
Source: Item 23 — Receipts (FDD pages 114–399)
What This Means (2025 FDD)
According to Cinnabon's 2025 Franchise Disclosure Document, Customer Information includes names, contact information, financial information, purchasing history, market research data, and other personal information relating to customers and prospective customers of the franchised business. Cinnabon requires franchisees to comply with standards and laws to protect the confidentiality, integrity, and security of this customer information, whether it's stored on their computer systems or otherwise in their possession.
Cinnabon maintains the right to access all Customer Information collected by franchisees or their third-party vendors. Franchisees must provide this information to Cinnabon upon request, and Cinnabon and its affiliates can independently access it through the computer system or other means. This allows Cinnabon to have a comprehensive view of customer data across all franchise locations.
Franchisees are restricted in how they can use Customer Information. They are only permitted to use it for marketing approved products to customers, following Cinnabon's established policies and applicable laws. Selling, transferring, or using Customer Information for any other purpose is prohibited. Cinnabon and its affiliates, however, have broader rights and can use Customer Information in any manner or for any purpose they deem appropriate.
To ensure compliance, franchisees must obtain all necessary consents and authorizations from customers, prospective customers, vendors, and others, as required by law. They must also provide all necessary disclosures to allow the transmission of Customer Information to Cinnabon and its affiliates, and for Cinnabon and its affiliates to use that information as contemplated in the agreement. This places a responsibility on the franchisee to ensure they are operating within legal and ethical boundaries when handling customer data.