Besides operating a Cinnabon SRU or providing catering and delivery services, where else are franchisees allowed to sell Approved Products at retail?
Cinnabon Franchise · 2025 FDDAnswer from 2025 FDD Document
Except for (i) operating an SRU in accordance with an SRU Addendum or (ii) catering and delivery services that we allow or require, you may only sell Approved Products at retail to customers who are physically present at your Accepted Location. You may not sell Goods through the Internet or using any channel of distribution other than your Bakery without first obtaining our written consent.
Source: Item 12 — Territory (FDD pages 82–87)
What This Means (2025 FDD)
According to the 2025 Cinnabon Franchise Disclosure Document, franchisees are generally restricted to selling approved products at retail only to customers who are physically present at their accepted location. There are a few exceptions to this rule.
First, franchisees can operate a Cinnabon SRU (secondary selling point) if they comply with the terms of the SRU Addendum and SRU Lease Agreement. Second, franchisees are allowed to provide catering and delivery services as permitted or required by Cinnabon, following the guidelines in the manuals or other written instructions. Delivery services must be provided through a Cinnabon-approved third-party service.
Outside of these specific scenarios—SRUs, catering, and delivery—franchisees need written consent from Cinnabon to sell goods through the Internet or any distribution channel other than their bakery. This restriction ensures that Cinnabon maintains control over its brand and distribution channels, and it allows them to explore alternative channels such as supermarkets, e-commerce, and ghost kitchens, without necessarily compensating individual franchisees.