What is the Baskin-Robbins trade name, considering Cinnabon's affiliation?
Cinnabon Franchise · 2025 FDDAnswer from 2025 FDD Document
Baskin-Robbins is a franchisor of Baskin-Robbins® restaurants that offer ice cream, ice cream cakes and related frozen products, beverages and other products and services. Baskin-Robbins became an Affiliated Program through an acquisition in December 2020. Baskin-Robbins has offered franchises in the United States and certain international markets for Baskin-Robbins restaurants since March 2006. As of December 29, 2024, there were 2,245 franchised Baskin-Robbins restaurants operating in the United States. Of those 2,245 restaurants, 974 were single-branded Baskin-Robbins restaurants, two were Baskin-Robbins restaurants operating at a multi-brand location, and 1,269 were Dunkin' and Baskin-Robbins combo restaurants. Additionally, as of December 29, 2024, there were 5,651 singlebranded franchised Baskin-Robbins restaurants operating internationally and in Puerto Rico.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–25)
What This Means (2025 FDD)
According to the 2025 Cinnabon FDD, Baskin-Robbins is a franchisor of ice cream restaurants. These restaurants operate under the Baskin-Robbins® trade name and offer ice cream, ice cream cakes, related frozen products, beverages, and other services. Baskin-Robbins became affiliated with Cinnabon's parent company through an acquisition in December 2020.
As of December 29, 2024, there were 2,245 franchised Baskin-Robbins restaurants operating in the United States. Of these, 974 were single-branded Baskin-Robbins restaurants, two operated at multi-brand locations, and 1,269 were Dunkin' and Baskin-Robbins combo restaurants. Additionally, there were 5,651 single-branded franchised Baskin-Robbins restaurants operating internationally and in Puerto Rico.
For a prospective Cinnabon franchisee, this information highlights the affiliation between Cinnabon and Baskin-Robbins under Inspire Brands. While Cinnabon franchisees are not obligated to purchase products or services from Baskin-Robbins, the affiliation presents potential opportunities for cross-promotions or co-branding initiatives in the future. The FDD also indicates that Cinnabon offers "Co-Branded Bakeries" with Carvel, which suggests that the brand is open to such arrangements. A Cinnabon franchisee may want to explore potential synergies or collaborative opportunities with other brands under the Inspire Brands umbrella, including Baskin-Robbins.