For a Cinnabon Auntie Anne's Co-Branded Bakery at a Streetside Location, is Cinnabon allowed to establish another Co-Branded Business within the Area of Protection during the Term?
Cinnabon Franchise · 2025 FDDAnswer from 2025 FDD Document
B. Protected Rights. [For Auntie Anne's Co-Branded Bakeries:] During the Term, we will not establish or operate, nor license any other person to establish or operate, a Business operating under the Marks and the System that is co-branded and co-located with an Auntie Anne's® business that is operated under the Auntie Anne's® marks and(a "Co-Branded Business") at a Streetside Location within the Area of Protection. "Streetside Locations" include freestanding, inline, and endcap locations on city streets or in shopping centers (including power centers, lifestyle centers, and strip centers, but excluding malls (enclosed and open air) and outlet malls and centers). Co-Branded Businesses do not include single-branded Businesses and businesses that do not include the exact combination of multiple brands as the Co-Branded Business (such as a Business that is co-branded with a brand other than the Auntie Anne's® brand or that is multibranded with the Auntie Anne's® brand and one or more other brands).
Source: Item 23 — Receipts (FDD pages 114–399)
What This Means (2025 FDD)
According to the 2025 Cinnabon Franchise Disclosure Document, for an Auntie Anne's Co-Branded Bakery at a Streetside Location, Cinnabon will not establish or operate, nor license any other person to establish or operate, a Business operating under the Marks and the System that is co-branded and co-located with an Auntie Anne's business that is operated under the Auntie Anne's marks and(a "Co-Branded Business") at a Streetside Location within the Area of Protection during the Term. Streetside Locations include freestanding, inline, and endcap locations on city streets or in shopping centers (including power centers, lifestyle centers, and strip centers, but excluding malls (enclosed and open air) and outlet malls and centers).
However, this restriction does not apply to single-branded Cinnabon businesses or businesses that do not include the exact combination of multiple brands as the Co-Branded Business. For example, Cinnabon could establish a business co-branded with a brand other than Auntie Anne's, or a business multibranded with Auntie Anne's and one or more other brands, within the Area of Protection.
This protected right is specific to Streetside Locations. Cinnabon reserves the right to establish or license franchises and/or company-owned businesses offering similar or identical products or services (a) anywhere outside of the Area of Protection, (b) in Other Locations inside or outside the Area of Protection, or (c) in businesses other than Swirl Businesses inside or outside the Area of Protection (including businesses that are co-branded with both the Carvel® and Cinnabon® brands). "Other Locations" include locations other than Streetside Locations, including airports, amusement parks, big box stores, casinos, colleges, convenience stores, farmer's markets, military bases, malls (enclosed and open air), outlet malls and centers, sports and entertainment venues, train stations, transportation centers, travel plazas, truck stops, universities, zoos, and Delivery Kitchens.