Can Cinnabon advertise using the Marks inside a franchisee's Area of Protection?

According to Cinnabon's 2025 Franchise Disclosure Document, Cinnabon and its affiliates retain the right to advertise using the Marks anywhere, which includes both inside and outside of a franchisee's Area of Protection. This means that Cinnabon can conduct advertising campaigns that may target customers within a franchisee's protected territory.

This reserved right allows Cinnabon to maintain control over its brand and marketing strategies, ensuring consistent messaging and promotional efforts across all locations. It also enables Cinnabon to adapt to changing market conditions and implement nationwide campaigns without being restricted by individual franchise territories.

For a prospective franchisee, this means that while they may have an Area of Protection, Cinnabon can still advertise within that area. This could potentially lead to increased competition within the franchisee's territory, as Cinnabon's advertising efforts may also benefit other locations or alternative channels of distribution. However, it also implies that Cinnabon is invested in promoting the brand as a whole, which could drive more customers to all locations, including the franchisee's store.