What activities are Cinnabon franchisees prohibited from doing during the term of the agreement regarding competitive businesses?

According to the 2025 Cinnabon Franchise Disclosure Document, a Competing Product is defined as any products or services that are the same as or similar to any of the Approved Products. Another definition of a Competing Product is any cinnamon rolls or cinnamon-based products.

During the term of the agreement, Cinnabon franchisees are restricted from engaging in businesses that offer Competing Products. This restriction ensures that franchisees focus their efforts on promoting and selling Cinnabon's approved menu items and services, preventing direct competition that could dilute the brand's market presence or cannibalize sales.

These restrictive covenants are typical in franchise agreements to protect the brand's integrity and market share. Prospective franchisees should carefully evaluate these restrictions to ensure they align with their business goals and capabilities. Understanding the scope of what constitutes a "Competing Product" is crucial for compliance and avoiding potential breaches of the franchise agreement.