According to the Cinnabon FDD, what constitutes 'Customer Information'?
Cinnabon Franchise · 2025 FDDAnswer from 2025 FDD Document
- A. Protection of Customer Information. You must comply with our Standards, other directions from us, and all applicable Laws regarding the organizational, physical, administrative and technical measures and security procedures to safeguard the confidentiality, integrity, and security of Customer Information on your Computer System or otherwise in your possession or control and, in any event, employ reasonable means to safeguard the confidentiality, integrity, and security of Customer Information. "Customer Information" means names, contact information, financial information, purchasing history, market research data, and other personal information of or relating to the customers and prospective customers of the Franchised Business.
- B. Access to Customer Information. All Customer Information that you or your thirdparty vendors collect from customers and potential customers in connection with your Franchised Business must be furnished to us at any time that we request it. In addition, we and our affiliates, through the Computer System or otherwise, have the right to independently access the Customer Information.
- C. Use of Customer Information. You must only use Customer Information to market Approved Products to customers in accordance with the policies that we may establish periodically and applicable Laws. You may not sell, transfer, or use Customer Information for any purpose other than marketing Approved Products and the Franchised Business. We and our affiliates may use Customer Information in any manner or for any purpose. You must secure from your customers, prospective customers, vendors, and others all consents and authorizations, and provide them all disclosures, that applicable Law requires to transmit Customer Information to us and our affiliates, and for us and our affiliates to use that Customer Information, in the manner that this Agreement contemplates.
Source: Item 23 — Receipts (FDD pages 114–399)
What This Means (2025 FDD)
According to Cinnabon's 2025 Franchise Disclosure Document, Customer Information is explicitly defined as data related to the franchise's customer base. This includes names, contact information, financial details, purchasing history, and market research data. It also encompasses any other personal information pertaining to both current and prospective customers of the Cinnabon franchised business.
This definition is important for prospective franchisees because it highlights the type of data they will be responsible for protecting and potentially sharing with Cinnabon. Franchisees must comply with Cinnabon's standards and all applicable laws to maintain the confidentiality, integrity, and security of this customer information. This includes implementing organizational, physical, administrative, and technical security measures.
Cinnabon also retains the right to access all Customer Information collected by the franchisee or their third-party vendors. Furthermore, Cinnabon and its affiliates can use this information for any purpose. However, franchisees are restricted to using Customer Information solely for marketing approved products in accordance with Cinnabon's policies and applicable laws. They are prohibited from selling, transferring, or using the data for any other purpose beyond marketing the approved products and the franchised business. Franchisees are responsible for obtaining all necessary consents and authorizations from customers and vendors to allow the transmission and use of Customer Information by Cinnabon and its affiliates.