Who is responsible for the tangible costs of modifying the Cinch I.T. Marks?
Cinch_I_T Franchise · 2024 FDDAnswer from 2024 FDD Document
If it becomes advisable at any time in Our sole discretion for Us and/or You to modify or discontinue use of the Marks, and/or use one or more additional or substitute trade names, trademarks, service marks, trade dress, trade symbols, signs, slogans, associated logos, designs, emblems, e-marks, copyrights or other commercial symbols, You agree to comply with Our directions within a reasonable time after notice to You.
We shall have no liability or obligation whatsoever with respect to Your modification or discontinuance of the Marks.
You are responsible for the tangible costs for modifying or changing the Marks, including but not limited to changing signs and advertising materials.
You agree that such modification or change of Marks will be completed by You within a reasonable period of time after notification by Us.
Source: Item 23 — RECEIPTS (FDD pages 60–269)
What This Means (2024 FDD)
According to the 2024 Cinch I.T. Franchise Disclosure Document, the franchisee is responsible for the tangible costs associated with modifying the Cinch I.T. Marks. This includes expenses related to changing signs and advertising materials. Cinch I.T. will notify the franchisee of any required modifications or discontinuance of the Marks, and the franchisee is expected to comply within a reasonable timeframe.
This means that if Cinch I.T. decides to update or change its branding, logo, or other protected marks, the franchisee will bear the costs of updating their business to reflect these changes. These costs can include replacing signage, updating marketing materials, and any other tangible items that display the old Marks.
While Cinch I.T. has no liability or obligation regarding the franchisee's modification or discontinuance of the Marks, franchisees must adhere to the franchisor's directions and complete the changes within a reasonable time frame. This ensures brand consistency across all franchise locations, but it also places a financial burden on the franchisee to keep up with any branding changes implemented by Cinch I.T.