• 1. By establishing and maintaining uniformity and high standards of quality and service, We have developed an excellent reputation and significant goodwill with the public with respect to the products and services available through CINCH I.T. businesses, which will continue to be a major benefit to Us and those associated with Us;
• 1. You acknowledge that You have read this Agreement and Franchisor's franchise disclosure document ("Franchise Disclosure Document"), and that You have no knowledge of any representations about the franchise or about Franchisor or its franchising program or policies made by Franchisor or by its managers, officers, directors, shareholders, members, employees or agents which are contrary to the statements in Franchisor's Franchise Disclosure Document or to the terms of this Agreement, and that You understand and accept the terms, conditions and covenants contained in this Agreement as being reasonably necessary to maintain Franchisor's high standards of quality and service and the uniformity of the System Standards at all CINCH I.T. businesses which operate pursuant to the System and thereby to protect and preserve the goodwill of the Licensed Rights.

11. VARIATIONS IN STANDARDS

Because complete uniformity under varying conditions may be impossible or impractical, We reserve the right to vary the standards of eligibility, including financial terms and conditions, for any franchisee, including You, based upon the peculiarities of a particular territory, including density of the trade area population, business potential, existing business practices, or any other conditions which We determine to have, or potentially have, a significant effect on the successful operation of such franchisee's business. Variations from standard specifications and practices granted to other franchisees shall not under any circumstances be cause to require Us to grant to You a like or similar variation hereunder, either now or in the future.

Source: Item 23 — RECEIPTS (FDD pages 60–269)