Does Cinch I.T. provide marketing and advertising material to franchisees?
Cinch_I_T Franchise · 2024 FDDAnswer from 2024 FDD Document
.T. Franchised Business has been in operation for one (1) month, You are required to spend a minimum of One Thousand Dollars ($1,000.00) per month on Franchisor directed local advertising and marketing programs for the remaining term of Your Franchise Agreement. We will provide You with copies of Our available marketing and advertising material, if You desire, at no cost via Our Intranet. In addition, You
may do Your own advertising and marketing, or hire an agency, but in either event, You must obtain Our prior written approval of all advertising and marketing materials that You desire to use at least thirty (30) days before the implementation of such advertising and marketing, unless such materials have been previously approved by Us. You shall submit such materials to Us by personal delivery or through the mail, "Return Receipt Requested" or sent by overnight delivery paid for by sender. You shall not use such materials until they have been approved by Us in writing and shall promptly discontinue use of any advertising or promotional materials upon Our request. Any materials submitted by You to Us that have not been approved or disapproved, in writing, within fifteen (15) days of receipt thereof by Us, shall be deemed disapproved.
- (e) You agree to conduct a Grand Opening Marketing and Promotional Program for the CINCH I.T. Franchised Business at the time and in the manner specified by Us and agree to spend a minimum of Four Thousand Dollars ($4,000.00) for the grand opening program. You agree to provide Us with a summary of the grand opening program expenditures within sixty (60) days after the CINCH I.T. Franchised Business opens. Your grand opening program must utilize the marketing and advertising materials that We have either developed or approved.
- (f) Except when advertising cooperatively with other franchisees or with Us, You are prohibited from advertising or marketing Your Franchised Business outside Your Designated Territory. Unless granted specific written permission to the contrary, Your local advertising activity is limited to approved social media, direct marketing, targeted print and broadcast media, speaking engagements, networking events and all other types of activity designed to encourage and solicit business only within Your Designated Territory.
Source: Item 23 — RECEIPTS (FDD pages 60–269)
What This Means (2024 FDD)
According to Cinch I.T.'s 2024 Franchise Disclosure Document, Cinch I.T. provides franchisees with marketing and advertising materials. Specifically, Cinch I.T. will provide copies of available marketing and advertising material at no cost via their Intranet, if the franchisee desires.
However, if a franchisee chooses to create their own advertising and marketing programs, or hires an agency to do so, they must obtain prior written approval from Cinch I.T. This approval must be obtained at least thirty days before the advertising and marketing implementation, unless the materials have been previously approved. Any materials submitted that have not been approved or disapproved in writing within fifteen days of receipt by Cinch I.T. will be deemed disapproved.
Furthermore, Cinch I.T. franchisees are required to conduct a Grand Opening Marketing and Promotional Program, spending a minimum of $4,000. This program must utilize marketing and advertising materials that Cinch I.T. has either developed or approved. Franchisees must also spend a minimum of $1,000 per month on Franchisor-directed local advertising and marketing programs for the remaining term of their Franchise Agreement. These stipulations ensure brand consistency and adherence to Cinch I.T.'s marketing standards.